Humble Imprints is a small business owned and operated by Jay and Debbie Valentin that has been serving the promotional products industry with over a decade of experience. With a commitment to high-quality products, expert guidance, and community involvement, they offer custom apparel and branded merchandise to help organizations foster pride. Their product line includes t-shirts, hoodies, hats, polos, outerwear, and more. In addition to physical products, they also offer on-site screen printing as service for public and private events.
Humble Imprints has focused on providing excellent service to each customer. They believe in building strong relationships and taking the time to understand each organization's specific needs and goals. Their expertise helps customers design custom branded apparel and merchandise that perfectly reflects their brand. In addition to quality products, Humble Imprints donates 10% of profits to local charities supporting families and children in foster care. They are actively involved in the community and strive to reflect values of integrity, honesty, generosity, respect, and dependability in all aspects of business. With a proven track record and steadfast commitment to customers and community, Humble Imprints is a premier source for promotional products of all kinds.
With a proven track record and steadfast commitment to customers and community, Humble Imprints is a premier source for promotional products of all kinds.
Humble Imprints customers struggled with several pain points that made ordering custom branded merchandise difficult. Pricing custom products was complex and unclear. Customers often dealt with small, inattentive businesses resulting in inconsistent quality and service. The wide range of product and design options also made the process overwhelming.
To solve these issues, we implemented a "key features" section on each service page on the Humble Imprints website. We simplified custom pricing with a "custom products meeting" option. This messaging conveyed that every order matters given the company's small size which also simplified the process. We showcased customer reviews as social proof of quality and service. The site also highlighted popular products and services for major industry verticals to simplify choices.
We also addressed the main drivers of action that motivate customers to choose Humble Imprints. Their charitable giving program is prominently displayed to highlight social impact. The site has numerous examples of how the company prioritizes being easy to work with. Humble Imprints' industry knowledge and full-service offerings are shown through case studies and service pages. A dedicated section highlights their unique on-site printing capabilities. Overall, the new website clearly communicates why Humble Imprints is the best choice for custom branded merchandise. By addressing pain points and reinforcing drivers, the site converts visitors to satisfied, loyal customers.
Check out the exact process we use to create websites like Humble Imprints: Our 5-step process
Our new website strategy and design proved highly effective for Humble Imprints, evidenced by tangible results. Since launch, the site has driven a 400% daily traffic increase - a massive improvement in visitors and visibility. The updated branding also elevated Humble Imprints' professionalism and trustworthiness. The original branding paled in comparison to the new bold, modern style that better conveys their capabilities.
Since launch, the site has driven a 400% daily traffic increase - a massive improvement in visitors and visibility, moreover it boasts an impressive 3 minute 53 second visitor duration, the site effectively markets their services and drives conversions.
Beyond aesthetics, we implemented critical user experience changes that remove friction and inspire action. The new custom pricing meeting scheduler is a prime example. This feature provides a clear path for customers to discuss unique needs and get pricing questions answered. Business owners appreciate this high-touch approach that addresses their concerns upfront. Scheduling meetings directly on the site removes barriers and builds trust in Humble Imprints' services.
Additional improvements included simplifying product selection and highlighting customer testimonials. Overall, the new site reflects Humble Imprints' stellar reputation and makes the customer experience intuitive. As evidenced by the 400% traffic surge, the site effectively markets their services and drives conversions. The updated branding elevates their image to match the quality they deliver. With a strategically designed site that converts, Humble Imprints is poised for continued success and expanded reach. The website ushered in a new era for their business by solving critical pain points and motivating action.